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BRAND LOGO
The thoughts behind the brand logo
The craftsmanship of the artisans has taken shape.
The story of the brand symbolThe Savile Row logo design was inspired by the historic streets of London, England, where the brand originated. Savile Row has been known as a center of luxury men's clothing since the early 19th century, and its traditional architecture remains to this day. The silhouette of the logo is an abstraction of the distinctive roofs and windows of these streets, symbolizing the brand's roots and British craftsmanship. The simple yet sophisticated design succinctly expresses the style and dignity of Savile Row.
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COLOR
About color usage
The pursuit of elegance
Elegance is about being in moderation. The SAVILE ROW collection is centered around calm, deep colors.
Not only do we pay particular attention to the base colors, but we also combine accent colors using a variety of techniques to create a balanced fabric.
The theme of SAVILE ROW is the British style of "understated beauty." -
STATEMENT
About the brand philosophy
The origin and the apex
Savile Row, the birthplace of the suit.
This is a place where traditional tailoring techniques have been nurtured, and where a culture values the importance of dressing up.
This British style inherits these traditions and is created using the finest materials and techniques.