• Jacket

  • Pants

  • One-piece

  • Knit

Lil Ambition × anchor woman

Popular influencer Momochi (Ushie Momoko) produced brand "Lil Ambition"
This is the first collaboration with AOYAMA's office casual brand "ANCHOR WOMAN."

▽If you missed the collaboration commemorative Instagram Live, click here▽
Please take a look for reference on fit and size.

Jacket & Pants

One-piece

Knit

Jacket
It has a relaxed feel without being too stiff.
If you want to update your look to a chic new look.

Jacket

point I want work clothes like these!
Based on the real voices of
An in-depth discussion with the members of Lil Ambition.
We designed a piece that is both functional and stylish.

Jacket
User icon image

@User's voice

Not too stiff,A clean and stylish jacketI want it!

Wrinkle-resistant even with rough handlingFirm materialis good!

Momochi icon image

@momochi.661

Lil Ambition Brand ProducerMomochi's special points

  • point

    The key points are the waist shape that makes you look slimmer and the gorgeous voluminous sleeves, while still maintaining a neat look. We also paid special attention to the material, which is wrinkle-resistant and easy to care for.

point I want work clothes like these!
Based on the real voices of
An in-depth discussion with the members of Lil Ambition.
We designed a piece that is both functional and stylish.

Jacket
User icon image

@User's voice

Pocket for smartphone and business cardsI want it!

Simple and stylish designis good!

Momochi icon image

@momochi.661

Lil Ambition Brand ProducerMomochi's special points

  • point

    The key points are the elegant atmosphere and the silhouette that makes your legs look slender.
    It has deep pockets, making it easy to use every day, and is designed to be comfortable to wear.

one piece
The voluminous ribbon adds an accent.
This one piece gives a sophisticated and classic impression.

One-piece

point I want work clothes like these!
Based on the real voices of
An in-depth discussion with the members of Lil Ambition.
We designed a piece that is both functional and stylish.

one piece
User icon image

@User's voice

Cute clothes for a date after workI want it!

Change the atmosphere with 2wayVersatile designis good!

Momochi icon image

@momochi.661

Lil Ambition Brand ProducerMomochi's special points

  • point

    The bold ribbon around the neck is a LilAmbition staple. Depending on how you tie it, you can create a variety of looks, from glamorous to mature to trendy.
    The fabric is wrinkle-resistant and opaque, making it stress-free to wear to the office.

point I want work clothes like these!
Based on the real voices of
An in-depth discussion with the members of Lil Ambition.
We designed a piece that is both functional and stylish.

knit
User icon image

@User's voice

Even if you wear layersA top that's not too stiffI want it!

It's simple butUnique designis good!

Momochi icon image

@momochi.661

Lil Ambition Brand ProducerMomochi's special points

  • point

    The knit is intentionally brushed to give it a soft and fluffy look. Pair it with formal pants or an inner layer for a feminine look.

Interview

  • Q. How do you design and create Lil Ambition's everyday items?
    A. We are conscious of the concept of Lil Ambition, "Wearing Lil Ambition clothes will support your ambitions and challenges." In addition, in order to make you "look stylish" just by wearing them, we create our clothes while keeping the customer in mind, as well as the latest trends.

  • Q. In what ways do you reflect the "Lil Ambition-ness" in this collaboration?
    A. It has a unique gathers at the waist that create a slimming silhouette, ribbon details, and mature, feminine details and textures that are typical of Lil Ambition that make you feel all fuzzy when you wear it.

  • Q. What is your favorite piece from this lineup? Why?
    A. I love all the items, but my favorite is the jacket.
    I love that it has unprecedented details and can be used for both office work and private use.

  • Q. Was the design process the same as for the inline Lil Ambition?
    A. Essentially, we of course kept in mind the perspective of Lil Ambition's customers, but we also considered it important to consider what kind of everyday style would make Aoyama's clothing customers who are not yet familiar with Lil Ambition feel happy in the office.

  • For this collaboration, we basically kept the customer's perspective in mind, just like with Lil Ambition. In addition, we also considered it as an important point to consider "What kind of style would make Aoyama's customers who don't know Lil Ambition yet feel happy in the office scene?"

Momochi's signature

Brand & Producer

  • Lil Ambition logo

    Lil Ambition

    Lil Ambition is an apparel brand that offers clothes that specialize in making you look slimmer and improve your style, based on the concept that "you want to choose your destiny just like you choose your clothes."

  • Momochi icon image

    Momochi | Momoko UshieBrand Producer

    After working as an underground idol and a popular apparel store clerk, she became a live show host and entrepreneur.
    90% of its followers are female, and it boasts overwhelming support from girls of Gen Z.

    Instagram: @momochi.661

On Momochi's YouTube channel
Collaboration items introduced

Staff snap

Size chart

  • Jacket

    bust Length Shoulder width Hem width Sleeve Length Sleeve width cuff
    M 101 63 44 99 55 39 25
    L 104 64 45 102 56 41 26

    (cm)

  • Pants

    waist hip Length Rise inseam Cross width
    S 67 92 97 26 72 34
    M 71 96 99 26 73 36
    L 75 100 100 27 74 37

    (cm)

  • One-piece

    bust Length Shoulder width Hem width Sleeve Length Sleeve width cuff
    M 96 123 37 120 62 40 23
    L 99 125 38 123 63 42 24

    (cm)

  • Knit

    bust Length Shoulder width Hem width Sleeve Length Sleeve width cuff
    M 48 52 36 47 62 62 9.5

    (cm)

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