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Jacket
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Pants
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One-piece
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Knit
Popular influencer Momochi (Ushie Momoko) produced brand "Lil Ambition"
This is the first collaboration with AOYAMA's office casual brand "ANCHOR WOMAN."
▽If you missed the collaboration commemorative Instagram Live, click here▽
Please take a look for reference on fit and size.
Jacket & Pants
One-piece
Knit
Onstyle
Offstyle
I want work clothes like these!
Based on the real voices of
An in-depth discussion with the members of Lil Ambition.
We designed a piece that is both functional and stylish.
@User's voice
Not too stiff,A clean and stylish jacketI want it!
Wrinkle-resistant even with rough handlingFirm materialis good!
@momochi.661
Lil Ambition Brand ProducerMomochi's special points
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point
The key points are the waist shape that makes you look slimmer and the gorgeous voluminous sleeves, while still maintaining a neat look. We also paid special attention to the material, which is wrinkle-resistant and easy to care for.
Onstyle
Offstyle
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Check
[Lil Ambition collaboration] Two-pleat semi-wide pants
¥12,600inc.tax
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Blouse Lil Ambition
I want work clothes like these!
Based on the real voices of
An in-depth discussion with the members of Lil Ambition.
We designed a piece that is both functional and stylish.
@User's voice
Pocket for smartphone and business cardsI want it!
Simple and stylish designis good!
@momochi.661
Lil Ambition Brand ProducerMomochi's special points
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point
The key points are the elegant atmosphere and the silhouette that makes your legs look slender.
It has deep pockets, making it easy to use every day, and is designed to be comfortable to wear.
Onstyle
I want work clothes like these!
Based on the real voices of
An in-depth discussion with the members of Lil Ambition.
We designed a piece that is both functional and stylish.
@User's voice
Cute clothes for a date after workI want it!
Change the atmosphere with 2wayVersatile designis good!
@momochi.661
Lil Ambition Brand ProducerMomochi's special points
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point
The bold ribbon around the neck is a LilAmbition staple. Depending on how you tie it, you can create a variety of looks, from glamorous to mature to trendy.
The fabric is wrinkle-resistant and opaque, making it stress-free to wear to the office.
Offstyle
I want work clothes like these!
Based on the real voices of
An in-depth discussion with the members of Lil Ambition.
We designed a piece that is both functional and stylish.
@User's voice
Even if you wear layersA top that's not too stiffI want it!
It's simple butUnique designis good!
@momochi.661
Lil Ambition Brand ProducerMomochi's special points
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point
The knit is intentionally brushed to give it a soft and fluffy look. Pair it with formal pants or an inner layer for a feminine look.
knit
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Check[Lil Ambition collaboration] Crew neck shaggy rib knit
Light Orange
M(FREE)¥7,800inc.tax
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Check[Lil Ambition collaboration] Crew neck shaggy rib knit
Light gray
M(FREE)¥7,800inc.tax
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Check[Lil Ambition collaboration] Crew neck shaggy rib knit
off white
M(FREE)¥7,800inc.tax
Line up
[Lil Ambition collaboration] Waist-shaped peplum jacket
gray
M/L
¥17,000(inc.tax)
[Lil Ambition collaboration] Two-pleat semi-wide pants
gray
S/M/L
¥12,600(inc.tax)
[Lil Ambition collaboration] Ribbon tie dress
Light Beige
M/L
¥13,200(inc.tax)
[Lil Ambition collaboration] Ribbon tie dress
navy
M/L
¥13,200(inc.tax)
[Lil Ambition collaboration] Crew neck shaggy rib knit
Light Orange
M(FREE)
¥7,800(inc.tax)
[Lil Ambition collaboration] Crew neck shaggy rib knit
Light gray
M(FREE)
¥7,800(inc.tax)
[Lil Ambition collaboration] Crew neck shaggy rib knit
off white
M(FREE)
¥7,800(inc.tax)
Interview
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Q. How do you design and create Lil Ambition's everyday items?
A. We are conscious of the concept of Lil Ambition, "Wearing Lil Ambition clothes will support your ambitions and challenges." In addition, in order to make you "look stylish" just by wearing them, we create our clothes while keeping the customer in mind, as well as the latest trends. -
Q. In what ways do you reflect the "Lil Ambition-ness" in this collaboration?
A. It has a unique gathers at the waist that create a slimming silhouette, ribbon details, and mature, feminine details and textures that are typical of Lil Ambition that make you feel all fuzzy when you wear it. -
Q. What is your favorite piece from this lineup? Why?
A. I love all the items, but my favorite is the jacket.
I love that it has unprecedented details and can be used for both office work and private use. -
Q. Was the design process the same as for the inline Lil Ambition?
A. Essentially, we of course kept in mind the perspective of Lil Ambition's customers, but we also considered it important to consider what kind of everyday style would make Aoyama's clothing customers who are not yet familiar with Lil Ambition feel happy in the office. -
For this collaboration, we basically kept the customer's perspective in mind, just like with Lil Ambition. In addition, we also considered it as an important point to consider "What kind of style would make Aoyama's customers who don't know Lil Ambition yet feel happy in the office scene?"
Brand & Producer
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Lil Ambition is an apparel brand that offers clothes that specialize in making you look slimmer and improve your style, based on the concept that "you want to choose your destiny just like you choose your clothes."
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Momochi | Momoko UshieBrand Producer
After working as an underground idol and a popular apparel store clerk, she became a live show host and entrepreneur.
90% of its followers are female, and it boasts overwhelming support from girls of Gen Z.Instagram: @momochi.661
Collaboration items introduced
Staff snap
Size chart
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Jacket
bust Length Shoulder width Hem width Sleeve Length Sleeve width cuff M 101 63 44 99 55 39 25 L 104 64 45 102 56 41 26 (cm)
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Pants
waist hip Length Rise inseam Cross width S 67 92 97 26 72 34 M 71 96 99 26 73 36 L 75 100 100 27 74 37 (cm)
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One-piece
bust Length Shoulder width Hem width Sleeve Length Sleeve width cuff M 96 123 37 120 62 40 23 L 99 125 38 123 63 42 24 (cm)
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Knit
bust Length Shoulder width Hem width Sleeve Length Sleeve width cuff M 48 52 36 47 62 62 9.5 (cm)
